Do you have a sustainable solution to transform the construction sector in India?


Program Overview

In India, the Construction Sector is responsible for 40% of the total energy consumption, rising at a rate of 8% annually. Waste Generation remains another issue wherein construction accounts for 25% of total waste generated annually. The dust from construction sites contributes 30% to the growing air pollution today.
One of India’s biggest economic ecosystems, the construction industry has a major role to play in achieving Sustainable Development Goals. With only 5% of the buildings in India classified as green buildings, critical efforts are required to boost initiatives in the construction industry that:

  • Use less energy and water
  • Generate less greenhouse gases
  • Use materials more efficiently
  • Produce less waste over their entire life cycle

Through this challenge, we envision to create an enabling ecosystem for innovators and entrepreneurs developing innovative solutions to construction that have the potential to bring about deep social and environmental impact.


Social Alpha invites technology-centric innovators and entrepreneurs working on sustainable solutions that have the potential to transform the construction space for a greener future and demonstrate business model sustainability.


Emerging Technologies

Utilising advancement in predictive modelling, robotics, and automation

Sustainable Building Materials

Low emission alternatives to concrete, facade materials and other key elements

Sustainable Resource Management

Lower consumption of resources including energy water, sand through alternatives and technologies

Circular Construction technologies

Focusing on reduce, reuse, and recycle of resources – systems that move away from linear methods to circular approaches

Sustainable Financing Solutions

Innovative financing schemes for retrofits and adoption of sustainable construction materials

Who can Apply

Innovators & start-ups with science and technology-based solutions responding to the above mentioned focus areas

Pre-Pilot Category

(for mandatory physical incubation)

For innovation which needs support in physical prototype development and testing, and has a quick (less than 12 months) timeline for MVP; including:

  • Technology which is at an early stage of development (lab/research), stage, but theoretical proof of concept exists or
    prototype has been designed but not built
  • Early Prototype exists and early testing is underway/planned

(for physical or virtual incubation)

For innovation looking for support primarily in product commercialization and Go-To-Market Strategy, which are:

  • At an advance stage of product development where prototype exists and at least one pilot has been carried out or proof of concept has been physically demonstrated
  • Pre-commercial/fully functional lab prototype with some testing and feedback from users exists
  • The product is ready and is already in the market and is looking for scale-up

Program Details

Entrepreneur in Residence

The aim is to scout and support high impact innovators and novel technologies and to equip passionate entrepreneurs-in-the-making with end-to-end capacity building and resources.

  • Duration: 18 months
  • Funding: Grant funding up to 10L for pilots ₹60,000 stipend per month (per enterprise)


Prototype Ready
State-of-the-art co-working space, mentoring by seasoned entrepreneurs and professionals.

  • Duration: 9 months
  • Funding: Grants for 15L for pilots, Seed support up to 50L –1 Cr for eligible start-ups

Program Offerings

Entrepreneur in Residence

Exposure to Social Alpha and its ecosystem

Access to Social Alpha incubatees and investees in related domains leading to articulation of value proposition and product design.

Prototype Development and Lab testing

Developing an iterative process for arriving at minimum viable product through access to product testing and development labs.

Field Trials & Certifications

Support for piloting and validation with Government, Public or Private entities, and support towards certifications.

Enterprise Formation

Continuous support for developing Go to Market Strategy, team formation, basic legal requirements related to IP, Finance & Statutory requirements.

Business Planning & Pitch Support

Cashflow exercises and financial knowledge support to improve unit economics which attracts future investors. Potential incubation at Social Alpha.

Knowledge Services

Curated set of knowledge offerings with industry experts to augment understanding of product – market fit.


Business and Market Access

Product Strategy, GTM Review and Consulting support to help iterate your product to align with market, distribution opportunities and customer needs

Portfolio Support

Developing business plan and financial models including cashflow statements, investment templates and strategy building workshops.

Product market fit validation

Focus on product-market validation with Urban Local Bodies (ULBs), public or private institutions.

Funding Support

Investment Syndication and follow-on fundraising support through Alphabet.


Mentorship by a set of qualified global and local experts from the sustainable construction sector.

Important dates

  • Application Start Date

    9th March 2022
  • Application Deadline

    15th April 2022
  • First round of Evaluations

    16th April – 6th May 2022
  • Grand Jury Round

    May 3rd week
  • Announcement of Winners

    May 4th  week


frequently asked questions
Terms and Conditions

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